Craig Taylor
Strategic brand development, content and creative campaigns
Hællo.
My name’s Craig, and I’m a seasoned creative marketeer, brand strategist and communications lead with over a decade of experience in high-growth startups and scaleups.
As a multi-lingual professional, I specialise in crafting compelling global brand campaigns, content marketing strategies and user experiences that help millions of people around the world inject a little extra adventure into their everyday.
Marlow, UK.
What I’m good at.
Languages
I lose a point for my Welsh accent.
Ich kann viel mehr als nur Bahnhof verstehen.
He visto toda la primera temporada de Narcos.
Hard Skills
Brand strategy
Creative Campaigns
UX Copywriting and Design
Internationalization
Journalism and content
Some recent projects.
Brand development & creative strategy
Outdooractive
As Outdooractive’s head of brand communications, I strategically redefined Outdooractive’s brand positioning and communications strategy, enabling the brand to communicate consistently and with discipline — all to convey a lasting sense of trust.
Brand, content & copy strategy
National Parks of Europe
The National Parks of Europe is the online home of hundreds of European national parks. Working directly with the founder, I brought the vision to life in brand strategy and copy to showcase the beauty of Europe’s lasting wild places — one national park at a time.
BRAND DEVELOPMENT, COPY & CONTENT
Komoot
As komoot’s copy team lead, I developed the brand’s tone of voice and styleguides and led everything from product, UX and brand marketing to PR, media and creative campaigns — eventually leading a team of over 30 copywriters, content designers & translators.
EXPERIENCE
Some recent roles.
Head of Copy and Brand Communications @ Outdooractive
Home to expert maps and professional-grade route planning tools, Outdooractive is the most reliable platform for outdoor inspiration and navigation. I build and manage brand storytelling strategies to ensure our growing community understand why we’re the number-one app on the market — to help everyone plan their next adventure with confidence.
Head of Copy – Brand, Creative, Product & Localization
Komoot is your route to adventure. Home to one of the world’s largest communities of outdoor enthusiasts, I write the words that encourage millions of folk worldwide to inject a little more adventure into their everyday.
Freelance Contributor @ Advnture.com & The Great British Adventure Club
From specialist gear reviews and in-depth interviews to broader industry coverage and recaps of my own adventures, I submit regular content to two of the fastest growing and most respected banners in the industry.
Freelance Copywriter @ National Parks of Europe
National Parks of Europe is a non-profit initiative to build the first digital portfolio of every national park on the European continent. Working as the organisation’s copywriter, I helped define National Parks of Europe’s tone of voice and branding for launch, and I produced all national park guide packs in cooperation with authorities across Europe.
Let’s connect.