Craig Taylor

Strategic brand development, content and creative campaigns

Hællo.

Craig Taylor outdoor copywriter

My name’s Craig, and I’m a seasoned creative marketeer, brand strategist and communications lead with over a decade of experience in high-growth startups and scaleups.

As a multi-lingual professional, I specialise in crafting compelling global brand campaigns, content marketing strategies and user experiences that help millions of people around the world inject a little extra adventure into their everyday.

Marlow, UK.

What I’m good at.

Languages

English
99%

I lose a point for my Welsh accent.

Deutsch
95%

Ich kann viel mehr als nur Bahnhof verstehen.

Español
25%

He visto toda la primera temporada de Narcos.

Hard Skills

Brand strategy

Creative Campaigns

UX Copywriting and Design

Internationalization

Journalism and content

Some recent projects.

Brand development & creative strategy

Outdooractive

As Outdooractive’s head of brand communications, I strategically redefined Outdooractive’s brand positioning and communications strategy, enabling the brand to communicate consistently and with discipline — all to convey a lasting sense of trust.

1

Brand, content & copy strategy

National Parks of Europe

The National Parks of Europe is the online home of hundreds of European national parks. Working directly with the founder, I brought the vision to life in brand strategy and copy to showcase the beauty of Europe’s lasting wild places — one national park at a time.

2

BRAND DEVELOPMENT, COPY & CONTENT

Komoot

As komoot’s copy team lead, I developed the brand’s tone of voice and styleguides and led everything from product, UX and brand marketing to PR, media and creative campaigns — eventually leading a team of over 30 copywriters, content designers & translators.

3

EXPERIENCE

Some recent roles.

Global Head of Brand Communications @ Outdooractive

Home to expert maps and professional-grade route planning tools, Outdooractive is the most reliable platform for outdoor inspiration and navigation. I build and manage brand storytelling strategies to ensure our growing community understand why we’re the number-one app on the market — to help everyone plan their next adventure with confidence.

Head of Copy – Brand, Creative, Product & Localization

Komoot is your route to adventure. Home to one of the world’s largest communities of outdoor enthusiasts, I write the words that encourage millions of folk worldwide to inject a little more adventure into their everyday.

Freelance Contributor @ Advnture.com & The Great British Adventure Club

From specialist gear reviews and in-depth interviews to broader industry coverage and recaps of my own adventures, I submit regular content to two of the fastest growing and most respected banners in the industry.

Freelance Copywriter @ National Parks of Europe

National Parks of Europe is a non-profit initiative to build the first digital portfolio of every national park on the European continent. Working as the organisation’s copywriter, I helped define National Parks of Europe’s tone of voice and branding for launch, and I produced all national park guide packs in cooperation with authorities across Europe.

Let’s connect.

Contact me.

craig@craigtaylor.co

Contact Me

Go on. Do it.

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