Craig Taylor
Strategic brand development, content and creative campaigns
Hællo.
My name’s Craig, and I’m a senior creative leader, brand strategist and communications expert with over a decade shaping high-growth startups and scaleups.
As a multilingual professional, I specialise in building global brands, architecting content and campaign strategies, and designing standout user experiences — all to deepen engagement, boost retention and earn lasting customer loyalty.
Marlow, UK.
What I’m good at.
Languages
I lose a point for my Welsh accent.
Ich kann viel mehr als nur Bahnhof verstehen.
He visto toda la primera temporada de Narcos.
Hard Skills
Brand Strategy & Architecture
Creative Campaign Leadership
AI-Driven Content & Comms
Internationalization & GTM Strategy
UX-First Copy & Design
Some recent projects.
Brand development & creative strategy
Outdooractive
As Outdooractive’s head of brand communications, I strategically redefined Outdooractive’s brand positioning and communications strategy, enabling the brand to communicate consistently and with discipline — all to convey a lasting sense of trust.
Brand, content & copy strategy
National Parks of Europe
The National Parks of Europe is the online home of hundreds of European national parks. Working directly with the founder, I brought the vision to life in brand strategy and copy to showcase the beauty of Europe’s lasting wild places — one national park at a time.
BRAND DEVELOPMENT, COPY & CONTENT
Komoot
As komoot’s copy team lead, I developed the brand’s tone of voice and styleguides and led everything from product, UX and brand marketing to PR, media and creative campaigns — eventually leading a team of over 30 copywriters, content designers & translators.
EXPERIENCE
Some recent roles.
Fractional Creative Director | Brand, Content & Comms @ Numerous
Partnering with early-stage startups and scaleups, I craft brand foundations, messaging and creative systems that fuel rapid growth. From defining positioning and value propositions to building AI-powered content engines, I ensure every touchpoint drives engagement and loyalty — helping ambitious companies bring big ideas to market with impact.
Global Head of Brand Communications @ Outdooractive
Home to expert maps and professional-grade route planning tools, Outdooractive is the most reliable platform for outdoor inspiration and navigation. I build and manage brand storytelling strategies to ensure our growing community understand why we’re the number-one app on the market — to help everyone plan their next adventure with confidence.
Head of Copy – Brand, Creative, Product & Localization @ Komoot
Komoot is your route to adventure. Home to one of the world’s largest communities of outdoor enthusiasts, I write the words that encourage millions of folk worldwide to inject a little more adventure into their everyday.
Head of Content | UK & DACH
Leading a cross-market content team, I rebuilt TVSMILES’ entire strategy to boost engagement and cut acquisition costs. By creating data-driven campaigns, new editorial systems and a unified brand voice, I helped drive retention up by 30% — ensuring our gamified platform kept users coming back for more.
Let’s connect.